Upfront analysis is overrated.

Most engineers spend too much time optimizing details (perfect wing profiles, beautiful structural geometry, marginal drag gains…). That mindset works on airliners but is super counterproductive when you are inventing something new.

Early on, you do not know which problems lie between you and your end goal. Analysing the ones you *think* matter is how you burn months solving the wrong things. We know, we used to do it!
So now we do “first principles physics” → “prototype” → “fly until the next thing breaks”.

That dramatically narrows the problem space. Fewer things to analyse, but far more depth where it actually matters. Only then do we go deep: not just simulation, but rigorous ground tests, subcomponent testing, and flight validation.

That’s how we believe you write the book on how to design a novel category of systems: figuring out all the sizing scenarios through trial and error.

If that sounds exciting – whether you’re doing software, electronics, robotics or aerospace engineering – have a look at our roles:

https://lnkd.in/eFPsTZQs